The goal of this bi-weekly newsletter was to inspire our users to accomplish their life goals - and drive them back to our site. As the lead on this project, I was responsible for selecting the content and writing copy, along with optimizing performance with A/B testing, time-of-day testing and multivariate testing.
I revamped the template which produced an 11% increase in clickthroughs and after we moved away from an agency, I began coding and sending the newsletter in Salesforce.
